Umineko: When They Cry aka Umineko no Naku Koro ni, lit. When the Seagulls Cry is a Japanese dojin soft visual novel series produced by 07th Expansion. Umineko no Naku Koro ni takes place on the island of Rokkenjima, owned by the immensely wealthy Ushiromiya family. As customary per year, the entire family is gathering on the island for a conference that discusses the current financial situations of each respective person. Because of the family heads poor health, this year involves the topic of the head of the familys inheritance and how it will be distributed.